THE GROWING CRAZE ABOUT THE COOKIE CONSENT

The Growing Craze About the Cookie Consent

The Growing Craze About the Cookie Consent

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Introducing TruConsent: India’s Truly Unified Privacy Suite


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Built for DPDPA. Ready for a Billion Digital Lives.

After months of development, real-world validation, and legal alignment, we’re excited to unveil TruConsent – the first privacy suite built ground-up for India’s digital law.

While most global tools retrofit for Indian compliance, TruConsent is built for India’s privacy law — not just to meet surface-level compliance, but to foster digital trust at scale.

Why Now?


Following two decades and multiple failed drafts, India finally passed the Digital Personal Data Protection Act (DPDPA) on 11th August 2023. Yet, the law is still awaiting enforcement, as the Data Protection Board has not been formally established.

India is currently the only major economy without an enforced data protection law, despite having one of the world’s largest online populations. This regulatory vacuum creates urgent demand for trustworthy, compliant solutions.

Organizations need more than a patchwork of tools. They need a comprehensive, India-built platform that reflects the unique obligations and rights embedded in the Act.

TruConsent meets that moment.

Explore the Suite


Full feature breakdown at TruConsent.io/features

TruConsent goes beyond banners and checkboxes. It’s a modular, privacy-first platform that covers every critical compliance element:

Granular Consent Management
Set up multilingual consent flows, expiration rules, and opt-out options — across India’s diverse language base.

Data Principal Rights Center
A user-facing interface to file and track requests for access, correction, erasure, portability, and objection.

Breach Management
Record, classify, and respond to incidents — with workflows to notify the Data Protection Board where applicable.

Grievance Redressal
Auto-track the 7-day timeline. Route issues to designated officers. Maintain structured logs for every Cookie Consent interaction.

Nomination Management
Honor Clause 14 obligations by allowing data principals to nominate trusted individuals.

Audit-Ready Activity Logs
Tamper-proof digital trails for every data interaction — ready for audit anytime.

DPIA & Assessment Engine
Self-assess risks tied to data processing, vendor usage, and cross-border transfers — automatically benchmarked against compliance standards.

Built for Builders: Fast Integration, Future-Safe Architecture


Whether you're a startup, mid-sized firm, or major conglomerate, TruConsent delivers:

• Plug-and-play APIs and NPM packages
• Consent frameworks that work across apps and business units
• Privacy-preserving linkage architecture using pseudonymization
• Ready alignment with future DPBI licensing requirements

The TruConsent Advantage


? India-first. Not GDPR-rehashed
? Covers the full compliance journey, not just consent capture
? Works for both massive enterprises and fast-growing MSMEs
? Modular. Scalable. Built for both speed and scrutiny

Looking Forward


India has long anticipated a comprehensive privacy law — but waiting time is over. In an era of mounting concerns over data misuse, winning trust is the new growth engine.

Businesses that take proactive steps in consent and rights management will not just meet legal standards — they will differentiate and grow.

With TruConsent, we’re not just offering a product. We’re enabling a movement — to elevate user rights, business integrity, and digital fairness for a billion digital citizens.

Want to know more? Visit us at https://truconsent.io, explore our insights on the TruConsent Privacy Blog, or reach out at sales@truconsent.io.

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